RSS Feed

Long Term Care Insurance Leads

October 1st, 2009 by admin in Insurance Leads

In the world of selling insurance, leads are gold.  They save you time and energy and, if you’re leads are good, increase your sales exponentially.  The problem is finding them.  Finding quality, verified, new insurance leads can be expensive as it’s often a game of trial and error.

Long term care insurance leads are in their own lead.  Quality leads have been hard to come by in the past.  Today, as the population ages and more people spend time in long term care facilities, word is getting out about the importance and the high cost of long term care.  More and more people are beginning to understand the importance of long term care insurance, so leads are becoming more plentiful.

Selling LTC insurance is a long sale.  First of all, LTC insurance is expensive.  Second, you’re working with seniors.  Seniors tend to take more time before making big purchases.  They want to know all the details and have all their options on the table.  They are not in a hurry, and they want to do things right.

You have to build a real relationship of trust with seniors before they will buy from you.  It takes time to prove your credibility and reliability.  You must be patient and you must be responsive.  Recognize seniors thinking and lifestyle is different from the busy working people you are used to working with.

The fact that LTC insurance is such a long term sale is all the more reason to get high quality leads.  You can find leads online.  Several websites offer them.

How do you know if you’re getting quality long term care insurance leads?

  • Look for lead generators that sell verified leads.  Leads are expensive and buying bad leads is like throwing money down the drain.  Your lead generator should check at the very least that the address and phone number are legitimate and, preferably that the name on the lead matches the address and phone number.  If you’re buying a lead generated online, see if the company has verified the IP address matches the physical address on the lead.
  • Buy leads from a company that offers custom filters.  This way you can more specifically request leads that match a certain criteria–non-smokers, for example, or people over 68.  If you know you are more successful selling to people of a certain demographic or whatever, specify that with a filter before buying any leads.
  • Think twice about leads generated by a prize or sweepstakes.  This are generally not highly qualified leads.

Looking for Cheap Long Term Care Insurance leads?

You pretty much get what you pay for in the world of insurance leads.  The cheaper the leads you buy, the lower quality you get.  Cheap leads are often sold to many agents at once, they are not verified, and they may be old.

More posts on this subject:

Related posts:

  1. Business Insurance Leads
  2. Long Term Care Insurance Costs
  3. The Selection of Business Insurance Leads
  4. Finding Auto Insurance Leads
  5. Term or Whole Life Insurance

Leave a Reply